Many applicants, having not been successful in getting their prefered domain name during the Sunrise phase or Landrush, have invested in acquiring it from the actual owner. A number of companies were willing to invest large amounts of money. The reasons for this are different. For high-quality generic eu domains, five-digit and even six-digit amounts are still paid often.
Realized prices for exclusive .eu domains
While most buyers focused on economic interests, there were others who wanted to purchase the domain from prestige. Many interested parties were willing to invest a high amount for the domain they wanted, similarly to a customized car number plate. The two- and three-digit domains played a special role. They are still very popular. The reasons for this are manifold. Read more about it on www.kurze.eu, which informs about short domains specially!