With the introduction of the .eu domains in 2005 people, companies and institutions located in Europe have the chance to register domain names suitable for them. As a parallel to the .com domain it captures a large market share very quickly and currently there are more than 3.5 million domain names registered and .eu is among the most famous top-level domains.
In addition to company names and family names there have been registered generic terms mainly. Trademark owners had the possibility to register their domains first in the so called Sunrise phase. The Landrush phase started after it. The demand in high quality eu domains was so high that practically all high-quality terms have been applied for and assigned immediately after the start of the registration phases.
Many applicants who have not been successful have decided moving to another domain name or purchasing the name at a so called domain broker. The interest in suitable domains - especially in .eu - remains unbroken. Basically it can be said that the majority of generic terms as a domain name is valuable in almost all major languages. What finally counts, is how the domain owner uses the advantages having this names.